After topping the UK charts, it's no surprise that Ubisoft's opus Assassin's Creed (PS3, Xbox 360, PC) is touted to be the title that will top game rentals and sales charts. LOVEFiLM, a major DVD rental service in Europe, expressed its confidence that Assassin's Creed will do extremely well this holiday season. According to Chris Bird, LOVEFiLMS' head of marketing services:

Assassins Creed will definitely be up there; our audience have already heavily pre-ordered this and the sure scale of the experience is very cinematic, so will prove popular amongst film fans.