Some people in the digital industry seem to believe that downloadable content is the future, but Blu-ray folks beg to differ. Blu-ray Association's European Chairman Frank Simonis believes that "exciting things" are bound to come to high definition discs in the next few months.

Among supporters that push for downloadable content is Microsoft's big man himself, Bill Gates. However, Simonis is not bothered by what MS has to say. "I think a lot of people make the mistake of thinking that Microsoft is the Holy Grail," he told Tech.co.uk.

Simonis continued, saying Gates just wants to spin a story that nobody wants HD. With Microsoft's failure to live up to its word in various occasions, like Windows Vista showing up as early as 2004, Simonis doesn't have much faith in the industry giant's prophecies.

"Microsoft is very bad at making predictions and I think that you can only judge that if the consumer truly has a choice in making use of that application," he added. High definition, as Simonis says, can carry a lot more than standard definition formats which should be attractive to consumers.

If the industry does take a turn to downloadable content, 25 GB movie downloads will simply be too painful to bear. Simonis wishes success for those who plan on getting their stuff online, and suggests that they should get Blu-ray instead.