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With consideration to and in agreement with McRae's family, there was a stop put on the TV ads that were planned to run on Sky channels at the weekend and through this week. All media owners contacted were understanding and cooperative. |
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[Via GamesIndustry]
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3 Comments
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by the by - 2007-09-21 |
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but i still feel that this game should advertised, even on tv, as this is a brilliant game that needs to be pushed!!
i was one of the first people to pay my respects to colin mcrae but at the end of the day i feel it would be better to push the game as a mark of respect to mcrae and also as his last contribution to the games console!!
i do understand why codemasters would do this though and my thoughts do go out to the family!!!
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Re: Advertising - |
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Re: What common sense is really about - 2007-09-21 |
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People use the internet anyway, so they would know about it. When i visit Denmark, it's very rare to see ads about games except big ones like Halo and Gears of War, but it doesn't really matter...
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by Twenty-Se7en - 2007-09-21 |
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I don't remember McRae's name ever being mentioned with Dirt until he died. It's not on the box. It's not on the tv commercial that aired for 360. Where the hell was it all this time?
I think this is a publicity stunt. If they did nothing - the family wouldn't have cared. They have more important matters to deal with.
Sure, the man is featured in a game. But I don't think that codemasters should be getting some pat on the back for pulling commercials.
Let the poor family grieve the loss of their very YOUNG loss of life. This is life, it doesn't get more real than this. The family, I am sure, doesn't care if the video gaming world is behind them - they are just wondering how the hell they are going to push on without him.
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