It's launch day folks. Today is the day when Grand Theft Auto 4 (PlayStation 3, Xbox 360) is ours for the taking. Everyone's expecting the game to do so well that even the Guinness World Records has its eye on it as a potential record-breaker.

The game took around US$ 100 million to make, according to the game's producer. No worries though, as Take-Two Interactive is confident that the game will sell. In fact, Chief Executive Ben Feder says that it will sell higher than Wall Street expectations, saying:

Our expectations are very high, higher than analysts give the game credit for. All the analysts had a (sales) number, give or take, and I think we will be on the upside of that rather than the downside.

Take-Two has more at stake on the game than just profit though. How well the game does in the market may be the deciding factor on their recent tango with Electronic Arts, who is persistent on its bid to acquire Take-Two.

Feder again expressed Take-Two's position on holding off talks with EA about their US$ 2 billion offer. Talks are expected to commence again after the launch.

Buy: [GTA IV (PS3)]
Buy: [GTA IV (Xbox 360)]