According to a new report on Games Industry, music and games retailer HMV has questioned Sony's last-minute giveaway of 165 Bravia televisions to some very lucky people in line at the Virgin Megastore.

Despite brisk demand for the PS3 during launch day, a spokesperson for HMV mentioned he would have preferred if they used the money they invested in the giveaway to make a more spectacular launch.

The HMV spokesperson was quoted as saying the following:

The stunt of giving away over £ 200,000 worth HDTVs, though great for the fans that managed to get one, struck me as being slightly unnecessary in the greater scheme of things - especially as it may have encouraged some of the more cynical media to think of it as a last-minute attempt to bolster queues and PR coverage.