Everyone in the gaming world knows by now that the creative genius behind the Sony PlayStation console series, Ken Kutaragi, has already retired from his post as chief executive officer of Sony Computer Entertainment. National Public Radio reported this last Friday with a theme we're all too familiar with.

In its segment "All Things Considered," the station did a news brief that praised Kutaragi for his contributions to the game industry. Things, however, took a turn as a sub-topic took center stage in the report.

The radio station took a dig at the relatively sub-par market performance of the Sony PlayStation 3 game console and even interviewed a group of gamers in a game store. As it turned out, none of the gamers had the machine and there's one main reason.

"Its just the price, the only thing that kills it is the price. Six-hundred, seven-hundred dollars out the door, that's a lot of money. If it was the price of the Xbox - I'd get one," says one of the men.