News in the recent days that Sony's Blu-ray format has secured an exclusive deal with giant retailer target may prove to be half true according to a recent post by Major Nelson, who was able to have a few words with the HD-DVD people in the Comic-Con.

"It turns out that the Target 'exclusive' for Blu Ray is *not* an exclusive," says Major Nelson. "Sony bought some end aisle placement (normal in retail) and just called it exclusive. Target WILL continue to carry HD DVD products. I am told to expect a comment from Target next week."

Looks like there's no reason for HD-DVD supporters to panic just yet. In any case, the truth should come out in a week or so. We'll update you as official announcements are made so keep it right here.