You won't understand why this is news unless you have respect for gaming history. Here's the story so far:

• Goodbye to the gaming industry. Way back in 2005, Oddworld: Stranger's Wrath by Oddworld Inhabitants (OWI) was released for the Xbox. It was the seventh title in the franchise. OWI's Lorne Lanning (who co-created the Oddworld universe with OWI CEO and co-founder Sherry McKenna in 1994) suddenly confirmed that OWI was quitting the videogames market. They were heading to film and TV.
• The big hit that EA ignored? Lorne Lanning wasn't happy because Oddworld was being praised but EA didn't seem interested in putting an effort into marketing it.
• Fans wanted more. Oddworld games had been released for the PSOne, PC, Game Boy, Game Boy Color, Xbox, and Game Boy Advance. Announced and expected titles and spin-offs (like Oddworld: Hand of Odd, a real-time-strategy game, and The Brutal Ballad of Fangus Klot, a darker M-rated game) never materialized after OWI left the game industry.

Oddworld has had the chance to create original property that was designed as a film and as a game experience simultaneously. So the two influence one another as they grow. This is an idea that's being talked about by media companies, but for the most part isn't really happening yet.