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PS3 won't be seeing price cuts soon

Posted Jan 31, 2007 at 08:44PM by Ceasar S. Listed in: News Tags: Japan, Sony, Takao Yuhara
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PlayStation 3 - Image 1  


Sony's Tokyo execs cautiously doused flames of hope that price cuts on the PS3 would be coming anytime soon. Even with the PS3's faltering sales and the 65nm CELL production, Senior Vice President Takao Yuhara stressed that no additional price cut has been decided. But he has said that pricing is among the factors that SCE Japan is eyeing as it expects to break even in its poor game business performance by the next fiscal year. Yuhara added, "We may look at the price as part of our strategy to expand the market when the timing is right."

The PS3 launched both in Japan and in the U.S. last November, but because of production problems that soon gave way to stock shortages, the console's launch in Europe has been moved up all the way to March. With last year's profit loss from October to December by 5%, Yuhara speculates that the turnout of the „200 billion (US$ 1.6 billion) operating loss could be worse. And to think they actually invested more to market the PS3.

Sony hopes to break even in gaming during the following fiscal year, its end signalled by the PS3's launch in Europe. He reiterated, "Such factors, including price cuts to some extent, are factored in" the company's break even plans.

[Via FOX News] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

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3 Comments


Sort by:
   by Devise (Unregistered) - 2007-02-01
 » ...
Price cut and improved hardware rumors aren't good for console sales. I'm sure there is already a few PS3 owners that wished they waited for the 65nm PS3 version.

   by Advertising -
   by B4H4M00T - 2007-02-01
 » I don't really care...
If leave mine open like 10hours+ usualy and it never over heats... if you leave it standing up the heat goes out fast and as long as the game work its all that matter, There won't be any processessing gain from the 65nm process as the dev will base their games on the weakest version cpu. its really just savings for sony in the end for now. Lowering price of the console right after release would be showing weakness and customer would lose even more confidence in sony.

   by lopas (Unregistered) - 2007-02-02
 » Loses AND no 20 Gig version ?
last year's profit loss from October to December by 5%, Yuhara speculates that the turnout of the „200 billion
(US$ 1.6 billion) operating loss !!! could be worse !!!.
And to think they actually invested more to market the PS3 !!!!.

In 3 months that is a huge loss and it cost even more to market the PSŁ ! now wonder they wont release a 20 gig version they proberly cant afford both now, if the bigger drive is the only One available wont that stuff the 20 gig users(forcing them to upgrade or be left behind?) when devs start to use the extra drive space?.



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