Posted Apr 14, 2008 at 08:36AM by Enrico S. Listed in: News Tags: Nike, ELSPA, Adidas, UK, piracy, MCPS
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ELPSA logo - Image 1 


The anti-piracy unit of the Entertainment and Leisure Software Publishers Association (ELSPA) and some of its associates recently conducted a raid which yielded 85,000 pirated discs at the Walton Street market based in the Hull. Included among the acquired goods were illegally copied Nintendo DS games stored on discs marked Volume 9 DS games, a total value of around £ 6,000.

Each disc is said to contain around 200 games for the Nintendo DS. ELSPA's forensic experts pointed out that while these discs have already been in circulation for four to six weeks, this is the first time these kind of discs have been discovered in the UK.

The raid was conducted by Hull CID officers, Hull Trading Standards, the Riverside Neighbourhood Patrol Team (NPT), ELSPA's IP Crime Unit, Mechanical Copyright Protection Society (MCPS), as well as representatives from Adidas and Nike who worked to identify illegally copied games, music, as well as counterfeit clothes.

John Hillier of ELSPA reminds gamers of how piracy affects the entire industry with the following quote:

Piracy costs the games industry dear - just like that of any other entertainment industry. Making good and inventive games is an expensive and creative process, with some titles today costing £20m or more to develop. To make a quality title involves teams of highly skilled professionals, from programmers and graphic artists to voice actors and musicians. When a pirate sells illegally copied games they undermine the viability of our industry. The worst-case scenario is that pirate activity could cost the jobs of some of the creative talent and that would be a catastrophe.


There are other things which the public should be made aware of about counterfeit games. Some of them will damage hardware, such as PS3, Xbox 360 and Wii consoles. Others will not play in PCs and consoles at all or, if they do, the quality of the graphics or gameplay mechanics may be impaired. Finally, pirated software comes with no quality assurance – so if the games do not play properly then retailers and publishers will not replace them.



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10 Comments


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   by xyal_zx - 2008-04-14
 » bull*****.

"Making good and inventive games is an expensive and creative process, with some titles today costing £20m or more to develop."

I wonder how many ppl liked New Sonic the Hedgehog more than the Classic Genesis games... It cost $0 to invent virtual concepts.

Please dont pirate. Also please stop borrowing games, go buy your own copies everyone. The main reason nobody likes pirating is this.

Really the larget victim is the movie rental stores. Movie rental stores are responsible for almost as many orders as Wallmart and stuff. So please go rent more games and buy the ones you really like.

Personally if a game is worth playing from start to finish then I go buy it. If I know a game will be its pre-ordered.

But really the game industry doesnt need to waste so much money on professional quality voice acting and high res textures and extreme detailed 3d models. If thats all that makes a game to you then good riddance.

Saying that piracy will be the death of the industry is EXACTLY the same as saying you will KILL the artist by simply going to gallery showings and looking at virtual scans rather than buying prints. Its a damn good marketing technique and its gunna scare the ignorant from pirating. Just a mere scare-crow to control the masses.

The fact is with next gen consoles piracy is just the faster more stable and convienent method of playing games.

"Some of them will damage hardware, such as PS3, Xbox 360 and Wii consoles." They dont mention why. Mod Installs have risk factors. DJUH!

"Finally, pirated software comes with no quality assurance – so if the games do not play properly then retailers and publishers will not replace them." Pirated games do not retail at all so wtf. Even when some ass does, he's not commercial so its not like John even knows any that he can accuse of having bad quality assurence. This is so insane, complete nonsense.

John Hillar is a corporate towel. And the sweat stains are beginning to show. The smell of the greedy's sweat has fumigated QJ.net today so flame on.

   by stiks - 2008-04-14
 » lol

lol games of reduced quality and playability since when, unplayable definately a chance but reduced? how do you get reduced from direct rips?
this John Hiller of ELSPA should really research his info before stating it as ALL fact. heck a scan of just this site could show them not all there propaganda is true. and maybe with a little more truth there might be a little more trust in what they say about things (i know prolly not)


   by Uplink - 2008-04-14
 » Fake Claimed Losses

Fact is they claim losses in piracy due to ppl taking insted of buying, BUT the ppl who are taking 90% of the time were not going to buy in the first place so NO LOSS anyways. If you make a game good enough even pirates will buy it. Fact is they just want large shocking numberso shock ppl into thinking they are loosing money. Its just the big blame game. "Mommy The consumers arnt buying my crappy game","Blame the internet son".


   Re: xyal_zx - 2008-04-14
 » ahmen

and to mention ds of all things, most ppl that own nintendo are such hardcore fan boys they would never be satisfied with a pirated copy.

I know 1 person in my WHOLE city who has an R4 and he also owns 30+ titles. And the other group of major consumers are kids. How many 8 year old pirates can there really be?

there have been a lot of crappy games out lately. if anything id say the industry was suffering due to the popularity of fps sports and racing games. see you cant re-print any outdated games from those genres.
making your game's half-life only about 2 years max.

I have a feeling those snes final fantasy titles will be re-packaged till the end of time.
   by nuffsaid - 2008-04-14
 » 2 the shopkeeper - hi, i downloaded a pirate wot dont work, can i have a replacement plz.

its stupid telling consumers, dont get a pirate game, it will hurt that games company, i say f*ck the company.

instead of *****in at us, they should blame the companies with the bad security or loop-holes in their hardware 2 allow modding and pirate copies 2 happen in the first place.

do these companies bend-over-backwards 2 fix the problems? no, as these consoles still play pirate games today. i think the companies dont care.

if the wii/ds/360 couldnt be modded, would the sales be as good as they are? i dont think so...

bottom line is, if i was spending £20m on making a game do i risk it on a console with a good chance of it being pirated and lose money or do i sale my game on the PS3 which cant be modded, meaning i will get my slice of the money on 100% of copies my game sold.

   by rollypoly - 2008-04-14
 » i second that bull*****

first off DS games are mostly crap. just like the wii every *****ty publisher under the sun has atleast one game for it.

second, i pirate almost every game i play before i buy it. the only game that i have bought in the last 7 years without playing so much as a demo is SWKOTOR, and that's just because i am impatient.

i don't pay for EA games, i don't like the company and i "challenge" their right to be in business.

i can't afford to rent games to try them out, i'd never be able to own more than one or two games.

all that said, i can't stand seeing people selling pirated media. it makes me upset that for me to not get raped by the entertainment industry, these scum get the chance at a free ride.

   by Uplink - 2008-04-14
 » In all of this

Renting games hurts the Industry more than Piracy. Whos the real theifs, Blockbuster.

   by Sr_Moska - 2008-04-14
 » ok, I know it does

but also I think it's an abuse when they know could sell the games cheaper.

I own super mario bros 3 for the NES and When I had a gameboy advance the same damn game was 40 bucks!? Super mario bros 30 bucks!?

ALso the newer games. I know they have to make a profit, but they prefer to sel one game to 60 bucks and then have 2 other guys the same gam but downloaded from internet. rather than selling the game to the 3 guys for let's say 25 or 30 bucks!

   by FreePlay - 2008-04-14
 » What nonsense.

6800 GBP my ass. They had 0 GBP in losses.

   by Torch - 2008-04-14
 » .

I have a PS2. I, without exaggeration, don't own even a SINGLE PS2 game disc.

Atleast they made a profit on the hardware.



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