Posted Nov 01, 2007 at 08:26PM by Nicolo S.
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Konami,
SCEA,
Peter Dille,
PlayStation Network
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Sony Computer Entertainment America (SCEA) Marketing Senior Vice President Peter Dille himself made a post on the PlayStation Blog to announce the largest ever advertising campaign for a hardware platform, all to support the Sony PlayStation 3 and the release of its US$ 399 40GB model. As a start, Sony is dishing out TV ads that showcase the PS3's features. |
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[Via PlayStation Blog]
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33 Comments
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by Someone_PR - 2007-11-01 |
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» finally...
a good ad isn't?... one of the best ad I ever seen really... sony needed something like this and not the ugly and scary baby robot in the white room
a good ad isn't?... one of the best ad I ever seen really... sony needed something like this and not the ugly and scary baby robot in the white room
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Re: Twenty-Se7en - 2007-11-01 |
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» their best ad in.... years
very up beat - catchy - seeing is believing. You're eyes will be bleeding.
Great gameplay and throw-in of blu-ray.
Marketing did something right - WTF
very up beat - catchy - seeing is believing. You're eyes will be bleeding.
Great gameplay and throw-in of blu-ray.
Marketing did something right - WTF
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Re: RavenSPe - 2007-11-01 |
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» Yup
That was pretty sick.
That was pretty sick.
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Re: Constantinecy - 2007-11-02 |
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» Wow
Love the way they used the ET thing from spiderman 3 to show the ps3's feutures.
Great ad, I liked the song as well sweet!
Love the way they used the ET thing from spiderman 3 to show the ps3's feutures.
Great ad, I liked the song as well sweet!
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by Kaden - 2007-11-01 |
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» nice
One of the best indeed that I have seen recently.
One of the best indeed that I have seen recently.
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by The Frenchman - 2007-11-01 |
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» The song is the same that was on wrestlemania this year... LOL
this is just a remark, I think it was quite good, it definitely will have more impact on people than complexe and subtle ones.
this is just a remark, I think it was quite good, it definitely will have more impact on people than complexe and subtle ones.
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Re: JMS - 2007-11-02 |
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» the song
The song is Ladies and Gentleman by Saliva.
And that's one of the best system ads i've seen.
The song is Ladies and Gentleman by Saliva.
And that's one of the best system ads i've seen.
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by Pacos - 2007-11-01 |
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» WOW
Thats one heck of an ad! Even the short version is hot! Looks like Sony's finally getting something right in the ad department!
Thats one heck of an ad! Even the short version is hot! Looks like Sony's finally getting something right in the ad department!
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by Advertising - |
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by vitz3 - 2007-11-01 |
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» Epic.
OMG I'm going into convulsions. I can't help but sit here with my hair in a mess staring into oblivion with bloodshot eyes, chanting
"EPIC! EPIC! EPIC! EPIC! EPIC!..."
OMG I'm going into convulsions. I can't help but sit here with my hair in a mess staring into oblivion with bloodshot eyes, chanting
"EPIC! EPIC! EPIC! EPIC! EPIC!..."
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by Zocks2099 - 2007-11-02 |
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» kick ass
Kick Ass Ad
Kick Ass Ad
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by Big Daddy - 2007-11-02 |
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» Wow...
That makes me want to get another PS3. :( If Sony can deliver in 2008, it looks like the PS3 is in for the long haul. RAWR!
That makes me want to get another PS3. :( If Sony can deliver in 2008, it looks like the PS3 is in for the long haul. RAWR!
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by trixter - 2007-11-02 |
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» Awesome!
I like it! Would maybe sway me if I didn't already have a PS3!
I like it! Would maybe sway me if I didn't already have a PS3!
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by Outsider - 2007-11-02 |
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» č
Awesome ad, good music too.
Awesome ad, good music too.
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by demondirk - 2007-11-02 |
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» well it's their fault
if they didn't make so many different types of the same system they wound not have to redo their ad campaign
if they didn't make so many different types of the same system they wound not have to redo their ad campaign
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Re: Manny151 - 2007-11-02 |
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» STFU
The new add is not because of a new SKU it's to catch the attention of people that may not know just how much the PS3 has to offer. At least eveysingle one of the PS3's SKU's have had a Hard Drive, is more than I can say for the CrapBox 360. I'm sorry I had to go off-subject but there's always someone that has to talk trash and it irritates the hell out of me. Sorry everybody. Great Add and I'm sure they'll get better as Christmas draws closer.
The new add is not because of a new SKU it's to catch the attention of people that may not know just how much the PS3 has to offer. At least eveysingle one of the PS3's SKU's have had a Hard Drive, is more than I can say for the CrapBox 360. I'm sorry I had to go off-subject but there's always someone that has to talk trash and it irritates the hell out of me. Sorry everybody. Great Add and I'm sure they'll get better as Christmas draws closer.
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by na2rul - 2007-11-02 |
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» awsome ad
notice the new logo(PSN) and it doesnt lk bad after the color touch up
notice the new logo(PSN) and it doesnt lk bad after the color touch up
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by PimpnPaul99 - 2007-11-02 |
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» good ad
ya those are really good ads, if Sony could have had the 399 price point from the get go I bet Sony would be wiping the floor with the competition right now. But, they didn't , so now they have less than 20% market share (globally), They have only sold 5 million, vs 12.2 million of Wii and 360. If sony started outselling their competition 3:1 for the next year, they still wouldn't be on top, which leads me to the conclusion that they NEVER will be on top in this generation.
Don't get me wrong, I hope they will do better, I had PS1 and PS2 and enjoyed alot of the games, and I WILL buy a PS3 if they can come up with some exclusive killer apps.. I just wonder how long it is going to take....
ya those are really good ads, if Sony could have had the 399 price point from the get go I bet Sony would be wiping the floor with the competition right now. But, they didn't , so now they have less than 20% market share (globally), They have only sold 5 million, vs 12.2 million of Wii and 360. If sony started outselling their competition 3:1 for the next year, they still wouldn't be on top, which leads me to the conclusion that they NEVER will be on top in this generation.
Don't get me wrong, I hope they will do better, I had PS1 and PS2 and enjoyed alot of the games, and I WILL buy a PS3 if they can come up with some exclusive killer apps.. I just wonder how long it is going to take....
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Re: Advertising - |
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Re: blkthunda - 2007-11-02 |
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» ...
I didn't know there are people that can see the future already? How do I learn that ability dude??
I didn't know there are people that can see the future already? How do I learn that ability dude??
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Re: Constantinecy - 2007-11-02 |
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» Hey PimpnPaul99!!!
How much money will I have by the year 2015?
You look like a very reliable economic and marketing forcast agency so I thought I would take your expert advice...
How much money will I have by the year 2015?
You look like a very reliable economic and marketing forcast agency so I thought I would take your expert advice...
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Re: Matt-N - 2007-11-02 |
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» ...
LOL
LOL
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Re: Eclipze_ - 2007-11-02 |
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» You dont need to see into the future to see
that Mgs4, killzone 2, and the others are killer apps. So I you wont have to wait long I guess.
But im now worrying about the future, im waiting for call of duty 4 in 3 days.
that Mgs4, killzone 2, and the others are killer apps. So I you wont have to wait long I guess.
But im now worrying about the future, im waiting for call of duty 4 in 3 days.
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Re: PimpnPaul99 - 2007-11-02 |
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» Economics
How much money will you make in 2015? You need to make about 3% ( I think) more each year just to keep up with inflation. So you better hope you get a promotion.
One does not need to be an economics major to see that at Sony's current rate of console selling, they will never be able to catch up with and beat Nintendo and MS. If sony Doubles their console sell rate and MS and Nintendo stay the same, by this time 2008, you can expect Sony to have ( assuming sales increase 200%) 15 million consoles sold, Xbox to have 18 Million, and Wii to have 24 Million.
So, as I said, if Sony outsells their competition 3:1 for 12 consecutive months, They STILL wont be ahead. And don't even get me started on how unlikely it is for Sony to triple sales of either 360 or Wii... Especially Wii.
That being said, I hope that MGS4 and Killzone 2 are good enough to make me want a PS3, I would love to have one to watch HD movies on my projector...
When does Killzone 2 come out anyways?
How much money will you make in 2015? You need to make about 3% ( I think) more each year just to keep up with inflation. So you better hope you get a promotion.
One does not need to be an economics major to see that at Sony's current rate of console selling, they will never be able to catch up with and beat Nintendo and MS. If sony Doubles their console sell rate and MS and Nintendo stay the same, by this time 2008, you can expect Sony to have ( assuming sales increase 200%) 15 million consoles sold, Xbox to have 18 Million, and Wii to have 24 Million.
So, as I said, if Sony outsells their competition 3:1 for 12 consecutive months, They STILL wont be ahead. And don't even get me started on how unlikely it is for Sony to triple sales of either 360 or Wii... Especially Wii.
That being said, I hope that MGS4 and Killzone 2 are good enough to make me want a PS3, I would love to have one to watch HD movies on my projector...
When does Killzone 2 come out anyways?
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Re: demondirk - 2007-11-02 |
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» sony will catch up in 2030
gaming comes from the roots which sony has none of
gaming comes from the roots which sony has none of
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Re: Eclipze_ - 2007-11-02 |
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» Pimpn.. you a dumbas5
you too demondirk. If you really had any knowledge about it you'd notice that the damn 360's been out a whole years before any of the other consoles, so nuh duh you dumbas5 (how the hell are they supposed to get enough sells to make two years worth?).
I personally dont give a 5hit if they catch up, cause all that matters is the console itself. And in Japan the PS3 is catching up to the Wii sells.
Basically your a dumbas5 if you pay attention to those numbers that much, damn robot.
you too demondirk. If you really had any knowledge about it you'd notice that the damn 360's been out a whole years before any of the other consoles, so nuh duh you dumbas5 (how the hell are they supposed to get enough sells to make two years worth?).
I personally dont give a 5hit if they catch up, cause all that matters is the console itself. And in Japan the PS3 is catching up to the Wii sells.
Basically your a dumbas5 if you pay attention to those numbers that much, damn robot.
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by wilmheath - 2007-11-02 |
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» great ad
I'm not a fan of sony but I have to give it to them that is a great ad. Too bad you have to have good games to "back that ad up".
I'm not a fan of sony but I have to give it to them that is a great ad. Too bad you have to have good games to "back that ad up".
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by heroman711 - 2007-11-02 |
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» awesome !
that was one pimp ass ad. i would be more tempted to buy one if i didnt already have one. in the first vid they showed aspects of evrything. they went from games to bluray to home to psn and they finished it off with a 399 price tag which was awesome. i have now totally watched this ad 5 times
that was one pimp ass ad. i would be more tempted to buy one if i didnt already have one. in the first vid they showed aspects of evrything. they went from games to bluray to home to psn and they finished it off with a 399 price tag which was awesome. i have now totally watched this ad 5 times
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by AuDioFreaK39 - 2007-11-02 |
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» OMG
oh my god that was teh best PlayStation ad i have seen in my life!
way to go PLAYSTATION 3!!
DO YOU WANT IT!!! (YES!
oh my god that was teh best PlayStation ad i have seen in my life!
way to go PLAYSTATION 3!!
DO YOU WANT IT!!! (YES!
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by Advertising - |
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by Eclipze_ - 2007-11-02 |
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» Yo im gunna
Sell my PS3 and buy it again just by looking at that!
lol
Sell my PS3 and buy it again just by looking at that!
lol
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by Yang 2nd - 2007-11-03 |
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» whoa
awesome sony
awesome sony
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by rubixcube6 - 2007-11-03 |
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» lol
hey, did yall notice that when it shows the playstation store, some guy popsuot of nowhere and hits his *you know what* on the billboard. its on the first one. lol
hey, did yall notice that when it shows the playstation store, some guy popsuot of nowhere and hits his *you know what* on the billboard. its on the first one. lol
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Re: Eclipze_ - 2007-11-03 |
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» I think that was
Pain. That one game where you can launch yourself into stuff.
Pain. That one game where you can launch yourself into stuff.
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by SOLID_SNAKE_ARM_OF_ONE - 2007-11-06 |
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» Mad..
thats probly the best ad ive seen for any consol to date it has impact , haha and yea id sell my ps3 and buy it again lol only wished Sony would have done that earlier....maybe due to the lack of games?... any hu 2008 and the future is Sony ... Sony will win the waR... 360 and wii have only won the battles its whats the end result matters :) [1080p CD4 ;P yeah boi !!!! ]
thats probly the best ad ive seen for any consol to date it has impact , haha and yea id sell my ps3 and buy it again lol only wished Sony would have done that earlier....maybe due to the lack of games?... any hu 2008 and the future is Sony ... Sony will win the waR... 360 and wii have only won the battles its whats the end result matters :) [1080p CD4 ;P yeah boi !!!! ]
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by SOLID_SNAKE_ARM_OF_ONE - 2007-11-06 |
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» Mad..
thats probly the best ad ive seen for any consol to date it has impact , haha and yea id sell my ps3 and buy it again lol only wished Sony would have done that earlier....maybe due to the lack of games?... any hu 2008 and the future is Sony ... Sony will win the waR... 360 and wii have only won the battles its whats the end result matters :) [1080p CD4 ;P yeah boi !!!! ]
thats probly the best ad ive seen for any consol to date it has impact , haha and yea id sell my ps3 and buy it again lol only wished Sony would have done that earlier....maybe due to the lack of games?... any hu 2008 and the future is Sony ... Sony will win the waR... 360 and wii have only won the battles its whats the end result matters :) [1080p CD4 ;P yeah boi !!!! ]
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