With the costs for the parts of the PlayStation 3 significantly dropping, Sony's Kazuo "Kaz" Hirai is looking to turn this into an advantage for the company by concentrating on raising profits as soon as the new fiscal year starts.

This was announced after determining the holiday sales for the PS3. Sony tallied the sales of the console with 1.2 million units sold in North America, two-thirds of what it sold in 2007.

While its overall sales still dwarf the other consoles, Kaz says that profitability will hopefully occur once new games come out for the console and component prices decline. He explained his optimism by saying:

Component costs are coming down, and (regarding) the number of components... we are seeing a reduction. The 40 gigabyte PlayStation 3 obviously has fewer components (than more powerful models), and uses less power, which means that components required to dissipate heat, for example, can be smaller, so there is some cost reduction there.