Just a couple of days prior to the PS3 launch in Europe, Sony decided to resurrect its "This is living" slogan by coming out with a new teaser video clip. It would be remembered that a series of similar clips were released before the delay in that territory was announced.

Anyway, we watched the new video and we can say that Sony hasn't lost its touch when it comes to producing quality and rather eccentric material. But on a deeper level, the video clip is kind of conveying a new message, or perhaps more appropriately, a new service for the PS3.

Please take note that "This is Living" is now "This is Living TV." Phil Harrison mentioned a couple of days ago that they are considering an HDTV movie download for the console. We guess for you to be able to comment on this, or even understand what we are talking about, you have to see the new video first. The Read link should take you to the official site.