Posted Sep 07, 2007 at 07:19PM by Glen D. Listed in: News, Opinions & Analysis Tags: Microsoft, Square Enix, Sony, Yoichi Wada
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Square Enix - Image 1Square Enix President Yoichi Wada urged Sony to stay firm on a single business strategy to bolster sales for its high-end PlayStation 3 game console.

Wada says that Sony needs to decide on a gameplan best suited to the capabilities of its machine, earmarking consistency as the primary element in changing the fortunes of the beleaguered console.

Despite its cutting-edge Blu-ray drive and Cell Processor, the PS3 lags behind in unit sales when stacked up against Microsoft's Xbox 360 and Nintendo's Wii.

The rarity of powerhouse exclusive games and steep retail prices have been blamed by the media and industry analysts as the two biggest stumbling points. Wada says:

[The future of the PS3] would be tough if its marketing strategy is not straightened up. Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine.


Losses in the PS3 campaign have hurt Sony's standing in the financial neighborhood. Its drought and Nintendo's success have combined to produce a status quo wherein Sony has been booted off the 10 most valuable Japanese companies, giving way to Nintendo's entry to that elite list.

Sony, on the other hand, is marking 2008 as the year of the PS3 with strong games and possible price cuts coming up. The results of the move will remain to be seen.


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7 Comments


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   by CHUCKINGROCKSATSPACESHIPS - 2007-09-07
 » One To Talk

I hope he is not blaming because making 25 to 50 gigabyte games can take time. That reminds me, where is Final Fantasy XIII?


   Re: RexNox - 2007-09-08
 » Funny

The problem Sony is having now is they're biting the hands that feed them.

Product: If they say it's a home entertainment piece, then they tick off the gaming community.
They keep the profits for developing their games, and because no one else can keep up, everyone else's development lags.

Also, offering product features that still look inferior to other gaming systems is obviously a problem. If every game was developed in 1080p, they'd have an argument but that's not true.

Price and Distribution:
Needless to say, the PS3 is the most expensive unit in any retail outlet. There's really no reason for it to be the most expensive unit in any gaming retail outlet. What's worse is, back to my original statement, gaming outlets aren't movie outlets. Sure, they may have a small section of movies but that's not their main segment. So, now, BR forces gaming outlets to purchase BR movies which goes against their primary purpose. What's worse is most BR movies aren't even recent movies; they're just remasters of old movies. Some movies came out before most of the gaming crowd was born. It's almost silly.

Promotion: What are they going to promote? Is there a gamer out there that doesn't know what a PS3 is? Or, how many of the "old fogie non-gamer" segment is going to switch from a nice stackable box to a beautiful oval shape.
Worse off, there's a consistent trend towards crappy-portiness. Is that something worth reporting? Is that worth educating the public one more time as to how great the primary/secondary games are when the third-party games are substandard?

Tie all this together and then you have to ask yourself?

What is sony's strategy? Without making ourselves nutty, it's obvious that BR is a priority.
But, gaming public is surely going to ask, "What about us?"

   Re: Stealth! - 2007-09-08
 » Um no

He's not blaming anyone, he is just saying they need to stay on the path they chosen that will work for PS3 in the long run. Also Im glad FF13 isn't here yet, There going to make that game into a master piece game for PS3.

   Re: Advertising -


   Re: RexNox - 2007-09-08
 » Do you believe he could come out and say...

Sony is screwing us?

It's simple marketing. Which market is larger the home entertainment market or the gaming market? Now, when Sony alters its prices do you think they're going to follow the home entertainment market or the gaming market?
The only confusing issue in their strategy is the point where they blur the lines: BR games.

If you need to clear this up in your mind, go to a place where there's a gamestop and moviestop. And, count.

Then go to best buy and track the prices of BR players and PS3. Then, track the prices of the other Gaming systems. Which one's track closer?

Ok, now put two and two together. Why would this guy care if Sony is using the PS3 to carry the BR home entertainment side and not the gaming side?

I thought Chucking's comment was funny, but it has nothing to do with the SE's statement.


   Re: Stealth! - 2007-09-09
 » I think

Sony's going to be going Both for Home entertainment and games.
   by Kamiboy (Unregistered) - 2007-09-08
 » Just get FFXIII out and everything will be fine

SONY stands stong in 2008 and by the end of it no one will remember that anyone ever questioned SONY's position. Just get to work in XIII.... also no more random encounters. Please!

   by TerrakaAiona - 2007-09-08
 » Sony will dominate again

I'm pretty sure Sony will come back top in the end. All Sony needs is a few better games for the PS3.... that, and add in a few exclusives, the PS3 will come back to the top for sure.



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