Sony Online Entertainment's upcoming pseudo-MMO shooter, The Agency, is catching the attention of some gamers - not to mention advertisers too. In an interview, SOE's Kevin O'Hara reveals that the game might opt to do away with monthly subscription fees (a big sigh of relief there). However, there's still revenue to be made - that's where in-game advertising and microtransactions come in.

It sounds fair enough though. Here's a quote from O'Hara:

We’re acutely aware that shooter players are not used to playing monthly fees, so I doubt we’ll go for an outright US$15 a month, which works on some of our other projects.

So we’re checking out Free Realms to see how they’re going to do with their microtransactions, and we might incorporate some of that. We’ll definitely have some ad revenue models. The Agency’s the perfect place for some in-game product placement.

Yeah, not everything in life is free. People still need to make money. Life goes on. Golden arches are everywhere now.

---

Related articles:

• SOE announce microtransactions in The Agency, Free Realms