One of the main goals of Assassin's Creed was to create an immersive game with a deep story, compelling characters and an authentic environment. We're very pleased with how it all turned out in the end.

What stood out in my mind was the overall integration of the entire marketing campaign, in particular the trailers and TV spots. Our trailers were just like movie style trailers so the audience could experience the depth and emotion of the game and get excited about playing it.