The Sony PSP once again proves that it is now the king of the Japanese hardware hill by keeping its top spot in the Japanese hardware sales chart for the week of July 21to 27. The Nintendo DS follows, with a bevy of software crowding the top 50 software sales chart...and yes,  Dragon Quest V is still top dog among other games. The list in the full article.

In-game advertising may tend to be amusing or sometimes even intrusive during play, but we haven't seen the full potential of it yet. Google is reportedly testing "AdSense for Games," an in-game advertising system that involves in-game characters initiating product plugs and other sort of advertisement. More in the full article.

Those hankering for more details on Capcom and Sony Pictures' Resident Evil: Degeneration will finally have a longer trailer to chew on, along with a few tidbits of details on the side. Yes, Leon and Claire are back, and the zombies are now invading Midwestern America. More details and the video in the full article.

Bong, girls, demonic creatures, seductive man-eaters, fighter jets...what else do you want from your weekly dose of entertainment? Luckily, the Blu-ray releases for this week have all these and more. Check out the list of titles that will appear on store shelves this week to take your pick.

Ubisoft's on a definite roll this time around, with the company enjoying good sales numbers in the first quarter thanks to a boost afforded by the release of games such as Assassin's Creed (Xbox 360, PS3, PC), Tom Clancy's Rainbow Six Vegas 2 (Xbox 360, PlayStation 3, PC), and others. There's just one little snag, however, with the confirmation of Splinter Cell: Conviction's delay. More details in the full article.

Yes, we've heard about talk concerning the "major shocking" *gasp* announcement for Square Enix's much-loved Final Fantasy VII, and so far we haven't heard about what exactly the announcement is about. This rumor that we have right now may possibly hint about what's to come... but of course, take it with a grain of salt. Read about the rumors in the full article.

Rock Band-playing fans of Nine Inch Nails will be glad to know that their god of industrial rock is back with another three song pack for Rock Band (Xbox 360, PlayStation 3, Wii), which includes Burn from the Natural Born Killers soundtrack. Also featured in this batch of DLC are tunes from Shinedown, including a Rock Band-only exclusive tune. The details in the full article.

Here's a small reprieve for those planning to get both Guitar Hero and Rock Band games: according to Activision, Rock Band controllers can be used with the upcoming Guitar Hero: World Tour (Xbox 360, PlayStation 3, Wii). At least, that means the gamers won't have to use storage space for more pseudo instruments. More in the full article!

A simple blunder may cause some great, irreparable repercussions no matter the intent, and this one may just cause heartbreak to some fans: Sony accidentally showed Valkyria Chronicles as part of the PSP line-up, leaving the audience wondering if the great-looking game will indeed make it into the Sony handheld's line-up. But it's not meant to be: it was just a simple mistake. More in the full article.

Now that news of Square Enix's Final Fantasy XIII (PS3, Xbox 360) going multiplatform has hit the Internet waves since it's recent E3 announcement, followers of gaming industry news can't help but wonder: how is Sony taking the news? Read SCEA executive Jack Tretton's comment in the full article.