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Posted Mar 06, 2009 at 08:41PM by Glenn M. Listed in: News Tags: UK, MCV, McDonald's, Advertising Standards Authority
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Change 4 Life pokes at gaming again? - Image 1The last time we had an article on a Change 4 Life campaign, it was when the group supposedly linked gaming to obesity. The ad was fine and I thought that the publishers who rejected it were taking it out of context. This time, however, it seems a little different. Another Change 4 Life ad, printed this time, shows a kid leaning back, holding a PS3 controller and lazily playing games, with a title that reads, "Risk an Early Death, Just Do Nothing." Poking on the same buttons are they? Find out more.

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Posted Sep 18, 2008 at 08:58AM by Isaac C. Listed in: News, Videos, Games, Condemned 2: Bloodshot Tags: Sony, Europe, UK, Advertising Standards Authority, ASA
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Condemned 2: Bloodshot - Image 1Think the UK might still be reeling after the whole Manhunt 2 debacle? The Advertising Standards Authority has banned an advert for Condemned 2: Bloodshot for being too violent. How violent was it anyway? You can check out the vid for yourself in the full article.

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Posted May 07, 2008 at 09:33PM by Abraham A. Listed in: News, Games Tags: Sony, PS2, Advertising Standards Authority
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Sony PlayStation 3 - Image 1Many would still love backwards compatibility for their Sony PlayStation 3 consoles (even if only previous models were fortunate to have it). This is why a "misleading" PlayStation 3 television ad from PC World implying that it can play all PS2 games have been pulled out. More details after the jump.

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Posted Apr 09, 2008 at 05:54PM by Abraham A. Listed in: News, Games, Kane & Lynch: Dead Men Tags: Eidos Interactive, IO Interactive, Advertising Standards Authority, ASA
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Kane and Lynch: Dead Men - Image 1After the Gerstmann controversy has subsided, we thought news about Kane and Lynch will just be confined to DLCs. However, Eidos' Kane & Lynch: Dead Men (PlayStation 3, Xbox 360, PC) may not be done yet - its ad campaign has just been banned for its graphic violence. More details after the jump.

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Posted Aug 08, 2007 at 08:52AM by Karl B. Listed in: News Tags: Sony, Advertising Standards Authority, ASA
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This is Living PS3 tagline - Image 1


A watchdog group has slammed a PlayStation 3 ad for its "underlying tone of violence" after investigating complaints about several PS3 ads. According to the Channel 4 news report, the ad in question featured a character called Kovac brandishing a knife alongside a caption that said "This is living."

The Advertising Standards Authority (ASA) said that the online ad breached rules relating to responsibility and violence. The tone of violence in the ad could reportedly be "seen to condone or glamorize violence". Sony has been asked by the ASA to change the content of future ads to avoid a repeat of this issue.

The online ad was shown on Yahoo! and BT. Yahoo! has said that the ad was meant for registered users over 18 years old and who had given their birth dates during the account registration process. Yahoo! had also asked Sony to tone down the ad since it showed weapons.

Complaints about other PS3 ads have been rejected by the ASA.

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