Remember the PS3 3D demo Sony showed off at CES earlier this year? Well 3D talk is back again, and this time there's now a date for when PS3 owners can experience it.

While the camera-based motion-sensing tech shown by Sony and Microsoft during E3 definitely impressed a lot of gamers, Nintendo president Satoru Iwata had more of a "been there, done that" attitude.

All eyes are on Sony as they prepare to announce their restructuring plans in the next few days. Word is that they'll be cutting out some products from their hardware lines. While SCEE's David Reeves is sure that the PlayStation Group is safe, the mood is definitely tense as the clock ticks down to Sony's announcement.

Here come the Beatles, and are they coming to Rock Band? Gamasutra received an invite to a major presscon tomorrow with Harmonix owners MTV and Beatles rights holder Apple Corps. Industry speculation has it that they'll be announcing a partnership for Rock Band.

Sony has stated before that they won't be giving their PlayStation 3 console a price cut, but president Kazuo Hirai has expressed confidence that the console will still hold its own against its lower-priced rivals. More from Kaz after the jump.

Speaking words of wisdom: let it be, let it be. Well, we do hope it will be - because if recent news holds out, we just might get a Beatles release for Rock Band or Guitar Hero (maybe for both games, if Lucy's diamonds shine down on us just right) - just like how Aerosmith got their own version for Guitar Hero. Back in March, ATV Music (in partnership with Sony) already expressed interest in bringing the Fab Four's music to GH. Recent accounts, however, report that a deal may finally be settled in the coming weeks.

Electronic Arts' John Ricitiello made a bold statement regarding the state of entertainment media. He spoke of video games and movies. With the way things are developing now, he said that Hollywood needs video games more than it needs them. Find out the details in the full article.

A lot of people have split opinions on the effectiveness of in-game advertising. However, Sony's chief executive Howard Stern expressed his doubts on the potential of that particular marketing trend. He wasn't alone in the idea either; other big names from major companies such as NBC Universal and Activision Blizzard voiced similar sentiments.

For more details, check out the full article after the jump!

Activision's top two executives Robert Kotick (CEO) and Brian Kelley (co-chairman) will be sharing a US$ 40 million payout in change-of-control payments for the Vivendi-Activision merger.

The duo will each be receiving US$ 10 million plus shares that's valued at about the same amount for change-of-control payments. More in the full article.

A Financial Times article reported that Sony may incorporate a media download service for both music and video content, in an effort to step up the PlayStation 3's image as a multimedia player. Sony chief executive Sir Howard Stringer also revealed  that Sony is working on improving the communication between the PlayStation devices, most probably between the PSP and PS3. Stringer explained:

We are trying to get our devices to talk to each other efficiently. PlayStation Network should migrate from gadget to gadget. But initially it starts with PlayStation devices and then to TV and beyond. That's the goal.

It should be noted that the PS3 was just lauded as the Best Gadget of the Year 2007 due to its multimedia device potential. T3 Awards, the award-giving body which granted the prestigious title, also gave special mention to the PS3's TV tuner.

Stringer wasn't able to give a timeframe for the project. "We won't know how effective [the effort] is until early next year," he said.