Jai guru deva om - nothing's gonna change your world... unless you're planning to ditch your current Rock Band controllers for the Beatles edition. The Beatles-customed guitar controllers to be released alongside The Beatles: Rock Band for the PS3, Xbox 360, and Wii have been revealed. Whether you're a Beatles fan or not, it's quite hard to deny that these guitars are damn sexy. (Re-)introducing: the Rickenbacker 325 and Gretsch Duo Jet!

George Harrison's son Dhani, has been at the helm working on The Beatles: Rock Band (PS3, Xbox 360, Wii) alongside Harmonix since the project began two years ago. In his latest interview with Billboard, the multi-talented Dhani Harrison reveals that the upcoming Rockband title will feature Beatles material "that has never been heard, never been released." More info inside.

We finally have a solid release date for the Rock Band game starring the band that rocked the the world, The Beatles. The game is slated for a release on September 9, released simultaneously worldwide for the Xbox 360, PlayStation 3, and the Wii.

More details after the link.

As E3 winds down, you'll notice more talking points coming out of the different console camps. In this case, today's E3 coverage gives you a ton of  E3 video and screenshot goodness, as well as important quotes from the highers-up of the different camps.

Perhaps one of the biggest things that came out of the PS3 camp was the report that the price cut for the 60 GB PS3 would last only as long as there were units. Sony hasn't been able to make up its mind yet, as conflicting reports are coming from members of Sony themselves, but it's something you can definitely read about below.

On the Xbox 360 side, you've got strong words from both two different Peters: Microsoft's Peter Moore talks about the Xbox 360's US$ 1 Billion repair bill, as well as his observations on the PS3 price cut. On the flip side, Sony's Peter Dille had his own strong words against the Xbox 360.

Lastly, Nintendo's George Harrison also talked about the future of the Wii and discussed where it was headed. To them, it seems, the future lies in establishing new intellectual properties, as well as making more games that cater to the hardcore gaming demographic.

While you're going over today's list of E3 goodies, feel free to also visit our previous E3 roundup articles. You may find something you missed beforehand. At the very least, there are some nice promotional videos that you might want to have a look at.

Talking Points:

E3 news: 60GB PlayStation 3 to be phased out
SCEA denies 60GB PS3 phaseout rumor, but Kaz Hirai confirms it
E3: Microsoft's Shane Kim on dropping the Xbox 360's price
E3: Microsoft's Peter Moore talks about the Xbox 360 and the PS3
E3: Sony's Peter Dille talks about the Xbox 360
E3: Tretton talks PS3 games going multiplatform and sports titles doing 30fps
E3: Nintendo's George Harrison talks about the future of the Wii

More news and goodies after the jump!

With all the hub-bub about Sony slashing a hefty chunk off the PlayStation 3's price tag along to the tune of a hundred greenbacks, it's not surprising that its competitors have their own take about this sudden move of the legendary company.

One of its two biggest rivals, Nintendo, has a rather dim view of the price cut, the opinion presented by none other than George Harrison, senior vice president of communications in the big NoA.

So what's his take? Simply put, he doesn't think that the $100 price cut is anything to worry about. "A $100 price drop won't make a difference. Can Sony afford a $200 price drop? I don't think so."

Certainly strong words from Nintendo's senior vice president of communications. Although to be fair, even with the US$ 100 drop, the PlayStation 3 is still the most expensive console in the market today, clocking in at about US$ 499 per pop.

And it's not just Nintendo giving Sony lip. Other than the rather mysterious Project Falcon, Microsoft Spokesman David Hufford had this to say about a price cut: "If you don't have the games, you have to worry about price. We have the games."

Boy, these game company executives sure doesn't mince their words. It doesn't help that PS3's exclusives have chosen to be not so exclusive, are thinking about not being exclusive, and in a recent case about a certain katamari-rolling prince, have opted to be exclusive to other game consoles. Let's wait and see how Sony will respond to this.

Jack Thompson is the one name that immediately brings to mind the public relations problems facing the gaming industry as a whole. Although most, if not all, of the negativity aimed at the industry comes from the uninitiated and ignorant, the too-cool-to-care attitude that many average Americans associate with the industry and gamers themselves does much to exacerbate the issue.

By failing to adamantly reject these stereotypes, gamers have been cast by society at large as slackers, stoners, anti-social geeks and all-around burdens to society prone to Columbine style killing sprees. At best, the world sees gamers as aloof, aimless, nerds that talk funny. 

A recent report in The New York Times touched briefly on the image of gaming. The article focused on how powerful forces behind the scenes are currently attempting to move, "beyond the boys in their bedrooms," to reach the mainstream masses. Unfortunately, the executives in charge of transforming the image of gaming are hardly the type of people that are capable of understanding and relating to "ordinary Americans."

At this year's Electronic Gaming Summit, an ultra-exclusive meeting of the most powerful 150 people in the industry, the topics discussed ranged from the death of E3 to methods for improving the image of the industry as it moves further into the mainstream. Don't feel bad if you've never heard of the EGS. This one is for the elite only.

It's a private (invitation only) event hosted by a marketing magnate at his vineyard in California to determine the fate of the industry, and it definitely is not meant for public consumption. In attendance were the heads of all of the major gaming companies, including: Peter Moore (Microsoft), Jack Trenton (Sony), and George Harrison (Nintendo).

Ziff Davis, head of the special interest media and publishing company that started the event, apparently believes that input from 150 rich, pampered executives is all that's necessary to lead the industry's charge to reach average Americans. We hope he's right, but the very fact that some of the top gaming executives on Earth believe that, "to run this business effectively there are really only 150 people that I need to deal with worldwide," points to a disconnection between industry insiders and the real world that will certainly hamper any image improvement efforts.