Greg Zeschuk of BioWare takes the side of Sony on the issue of Activision's "threat" of discontinuing support for the PlayStation brand if the hardware manufacturer does not yield and give a price cut for the PS3. "Silly," was how he described this threat to be in an interview with CVG.

Remember all that hoopla last year about the sex scene in Mass Effect (Xbox 360, PC)? That's what happens when clueless critics weigh in on a subject they know less than nothing about. That episode also raised the question of whether or not scenes of a sexual nature have a place in videogames. Here's BioWare co-founder Greg Zeschuk's take on the matter.

Yes, it is possible that in the future, as gaming becomes more mainstream and its audience expands, the appeal of video games will shift from combat thrills to storytelling - a sign that the industry is maturing. This is the opinion of BioWare's Greg Zeschuk and Ray Muzyka in an interview with GamesIndustry.

Some changes are also in store for RPG heavyweight BioWare and MMO studio Mythic Entertainment. Electronic Arts has announced that the two studios will be restructured into a single group that will handle RPG and MMO games development.

So is it or is it not? That remains to be the question on whether or not Mass Effect 2 will be making its way to the PS3. Ray Muzyka and Greg Zeschuk isn't making things any easier, though, as they replied a curt, "We have announced Mass Effect 2 for PC and Xbox 360. We have no comment beyond that."

David Jaffe, Peter Molyneux, Greg Zeschuk, Cliff Bleszinski - four of the most creative minds in gaming industry share their thoughts on the four things that sell: sex, violence, ratings, and gaming design. Get their take on the the consumers' perception, the fun, the taboos, and the necessary.