The industry worried for Sony last week when they slashed their earnings forecast by 57%. Sony doesn't intend to let it drag them down though. Chairman Howard Stringer intends to get the company "back on target [for] 2010, which I intend to keep."

Business talk in the full article.

Sony Corporation president Howard Stringer has earmarked the restoration of profits to Sony's businesses as the company's top priority. He pointed to the gaming and TV divisions as the two main areas of focus for this drive. More consoles are also being sold, giving Sony a good chance to meet its goals. More in the full article up next.

A lot of people have split opinions on the effectiveness of in-game advertising. However, Sony's chief executive Howard Stern expressed his doubts on the potential of that particular marketing trend. He wasn't alone in the idea either; other big names from major companies such as NBC Universal and Activision Blizzard voiced similar sentiments.

For more details, check out the full article after the jump!

Sony Corp. is building up its confidence as its PlayStation 3 game console picks up momentum right of 2007's holidays. Prices of the high-powered console have gone down, while the number of premium titles is growing. The only thing that's keeping Sony bosses awake at night, it seems, is the performance of the Japanese yen. CEO Howard Stringer tells us why in the full article.

Even after gaining a lot of headway in the recent holiday season, there are still some unanswered questions for Sony about bleaker issues like unemployment. The details in the full article.

Sony's CEO, Sir Howard Stringer, said PlayStation 3 games are "infinitely more fun and demanding and exciting," and expressed his confidence in the console after seeing its sales rise in November. The thoughts he shared await at the full article.

After a good sales boost after the recent Black Friday sales and the introduction of the 40GB Playstation 3 SKU, Sony's CEO Howard Stringer introduces Sony's gameplan on how to increase the PS3's sales even further. Details in the full article.

The US economy has been on shaky ground lately, but Sony Corporation assures that the company's electronics line is unaffected. Chief Executive Howard Stringer cites Black Friday sales as a good indication of this, saying that PS3 and PSP sales were "very good." He's also optimistic for the arrival of PlayStation Home, which he sees as a key factor in the company's growth. Read more in the full article.

Michael Pachter once predicted that the ongoing format wars will be a deciding factor in the fate of the next-gen consoles. He'd probably to have rework the theory if Mike Eves' prediction comes to pass.

Eves, retail marketing executive of the consumer products division in Toshiba, says that HD DVD and Blu-ray will probably end up co-existing together rather than one winning over the other. Read more in the full article.

The PlayStation 2 was crowned the most dominant console during its era with over 120 million gamers purchasing the system. Sony Chief Executive Officer Howard Stringer, in an interview, said that the PlayStation 3 is slowly following the pattern of the PS2.

Want to know more? Head on over to the full article to find out what Stringer had to say about this.