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Posted Mar 04, 2007 at 09:59PM by Remi M. Listed in: Off Topic, Opinions & Analysis Tags: Ubisoft, Jay Cohen
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Jay Cohen - Image 1PC World reports that the head of science and technology research at the U.S. Department of Homeland Security (DHS) said that there's a "crisis in this country" and that some students are part of the "PlayStation generation". Jay Cohen (not to be confused with Ubisoft's publishing VP), said that he is worried that the U.S. isn't producing the talent needed to further national security research.

The "PlayStation generation" he is referring to are some students who want immediate gratification and those who avoid math and science subjects because they're "too hard". And that's where the crisis part enters the picture. Cohen said this at a conference last Friday held by the Armed Forces Communications and Electronics Association. Tech firms that develop systems used in homeland security attended the event.

Well, we don't know if Mr. Cohen plays video games, but nobody would dare say that homebrew developers are shying away from challenges and projects because they are "too hard". But then again, we all have different perspectives of issues. With that, tell us what you think through the comments section below.

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Posted Feb 13, 2007 at 12:56PM by Tim Y. Listed in: Opinions & Analysis Tags: Ubisoft, NFL, Jay Cohen
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Ubisoft logo - Image 1With the sort of success Ubisoft is churning out as of late, today's topic brings us one of their more prospective business plans. In a recent interview, Ubisoft publishing VP Jay Cohen states that one of the strongest points Ubisoft attributes to its success is its new Intellectual Properties (IPs).

According to Cohen, Ubisoft expects to make three IP titles every three years, noting Ubisoft's original IPs like Rayman, Red Steel, and Assassin's Creed. "If we can keep doing that, they're sustainable, and they're ours. We can take them with us no matter where we go."

In light of this strategy, Cohen further detailed that companies that used licensed IPs often ended up facing complications when the licenses expired. "For example, look at SEGA 2K Sports. They had the NFL license, and now they don't. Boy, they're kind of screwed... That's a big hole in somebody's business plan. All because the license ran out or the licensor took it back."

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