The Prince of Persia movie, Prince of Persia: Sands of Time, is finally picking up and they already have the actors who'll be playing the leading roles of the Persian prince and his princess. It's a long way to go before we see this movie in the theaters, however, with production starting next July. More in the full article!

It looks like Jerry Bruckheimer's in a roll when it comes to involvement in the video game industry. Bruckheimer is already gearing up for his latest Prince of Persia movie project, and now he's being tapped by MTV Games for creating original video games. More details in the full article!

Ubisoft CEO Yves Guillemot today reaffirmed at the Edinburgh Interactive Festival that his company is intent on entering the film industry and has made big strides towards the attainment of that goal.

Guillemot calls the move as the next logical step for the French-based firm, saying that it's the best way to take advantage of the next-generation of technology. "We will start making movies not because we want to, but because this is what we have to do," he declared.

Ubisoft is already one of the biggest and most reputable game publishers in the business, and they still plan to expand on a global basis with the creation of big investments in North America and Asia. The company has set up a CGI studio in Montreal, Canada recently and is looking at China as the venue of its next stronghold. The company hires about 500 people a year.

No mention of the upcoming Prince of Persia movie was made, but it was reiterated that an Assassin's Creed flick was a very feasible project. "Prince of Persia" will be produced by Jerry Bruckheimer and directed by Michael Bay.

Guillemot says that Ubisoft knows exactly what it takes to come up big in the entertainment industry, and he enumerates them as "AAA blockbuster titles, a family portfolio, and capitalizing on the Internet."

There's a steady trickle of information regarding the movie adaptation of Jordan Mechner's Prince of Persia: The Sands of Time. Just the other day, we reported that the movie port's script was reviewed. Today, we found out the exact release date for the movie.

The previous reports indicating a "Prince of Persia: The Sands of Time" release date of "summer of 2009" proved quite accurate. The movie will be made under the watchful eye of producer Jerry Bruckheimer and will be made under Walt Disney Pictures. According to ComingSoon.net, the movie will be heading to box offices on June 10, 2009.

That's right, fans. It seems they're making the movie with the sweet luxury of time - which is pretty ironic since the movie is about manipulating the very stuff. Anyway, we'll keep you posted on this so stay glued.

As we get closer and closer to the release of Evolution Studios' killer-app, we're being treated to more coverage on the game's development. What we have today is the fourth installment of MotorStorm's Behind the Scenes documentary. The video has producer Simon Benson talking of how the team had to go through some "epic filming" to capture pretty much everything and anything they needed to film the game.

He talks of how the team was gathered together to bring a force enough to match that of the movie industry's staffers - cinematographers, writers, and all that jazz. To quote Benson: "Move over Jerry Bruckheimer, we're in the movie industry now." Since they were able to work with the next-gen hardware, it's not surprising how this all works out. From the demo alone, you can see how they were able to come up with something that "plays great and feels great."