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Posted May 24, 2009 at 10:13PM by Glenn M. Listed in: Resident Evil 5, Off Topic, Games Tags: Hong Kong, Nivea
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Albert Wesker figure - Image 1Remember the Chris and Sheva figures from last month? Those were unbelievably detailed. This time, the Hong Kong-based toysmiths of Hot Toys pulled the veil off their third collectible toy from Resident Evil 5 (Xbox 360 and  PS3), and he's someone we know all too well, dating back to his infamy in the very first Resident Evil - Albert Wesker.

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Posted Oct 18, 2006 at 07:31PM by Victor B. Listed in: News, Tom Clancy's Splinter Cell: Double Agent Tags: Ubisoft, Philips, Nivea
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For a wonderfully touchable you... right before your neck gets snapped.We can probably live with the occasional advertisement inside a game, but that probably depends on the content and type of ad involved. We were rather surprised then when we found out this little tidbit about Ubisoft's Splinter Cell: Double Agent for the Xbox 360, PS3 and Wii.

Nivea and its partner company Philips Norelco will be integrated into the game as advertisements and game-sensitive product placements. The report states the marketing program will show off certain products inside a hotel bathroom in the game, as well as through billboards placed on the game maps. We're pretty sure they're planning to use their men's line for this game, but you never know with these ad agencies.

In an interesting twist, the taglines they'll be using inside the game will coincide with the themes of the game. The messages for their ads will include the taglines, "There are many faces of evil. Don't let yours be one of them," and "The 'Good Guy' almost never has a beard." According to RDA International, the agency handling Beiersdorf's (parent company of Nivea and Philips Norelco) ad campaign, says this approach is meant to introduce the product lines of both companies to a "younger, hipper" audience.

In the spirit of this, we've devised our own little advertisement for the Nivea based on the approach. The tagline will read, "For a wonderfully touchable you... before Sam snaps your neck from behind." Got a tagline? Comment below, and enjoy the hilarity.

Pre-Order: [Splinter Cell: Double Agent]

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