With the announcement of the slick PS3 Slim last week along with the US$ 299 price move, it's only fitting for Sony to focus on advertising and marketing. And boy, they're back! Here's your first look at Sony's new marketing campaign for the PS3 with the introduction of its new tagline, “It Only Does Everything.” Watch the videos after the link.

Lots of  folks from the gaming community expected Sony to announce a Playstation 3 price drop at this year's E3. So why didn't Sony announce anything regarding this issue? Well Sony's Peter Dille believes that E3 is not the right place to announce a PS3 price cut. Find out why after the jump.

Sony's Peter Dille has claimed that they are confident in their 2009 strategy for the PlayStation 3 home video game console, both in pricing and in content. Dille also touched on the PSP's rampant piracy problem, calling it "criminal" and "sickening".

If you're already one of the many gamers enjoying some sweet Grand Theft Auto IV action on your Sony PlayStation 3 or Microsoft Xbox 360, then here's an update about the ongoing sales war: GameStop reports that according to their sales figures during the first week of sales of the game, the Xbox 360 version has been constantly outselling the PS3 version by a huge margin. Check out all the details in the full article.

Powered by its strengthening dollar, Canada will be receiving price adjustments for its downloadable content this May 1 for the bigger and better PlayStation Store. This was confirmed by SCEA over at the PlayStation Blog. More details after the jump.

Now that you've probably seen the new interface of the PlayStation Store, Sony believes it's about time to let us in on their PlayStation Network plans for the whole year. He talks about content coming to PSN and some other features to be added to the network. Head over the whole article to start munching on these fresh details for your PlayStation 3.

We just got wind of the latest developments on the rumor about Sony's 80 GB PS3 model being phased out in the future. Apparently, there's information that GameStop will no longer receive new shipment of the console. Details after the jump!

Sony Computer Entertainment America (SCEA) Marketing Senior Vice President Peter Dille himself made a post on the PlayStation Blog to announce the largest ever advertising campaign for a hardware platform, all to support the Sony PlayStation 3 and the release of its US$ 399 40GB model. As a start, Sony is dishing out TV ads that showcase the PS3's features.

"We wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3," said Dille. He continued, "the games are here, the price point is now $399 and we wanted to make the news loud and clear." Of course, it's not all about the games, because Dille promised a strong push behind the PS3's Blu-ray movie capability and the PlayStation Network.

Speaking of games, the TV spots Dille posted are packed with the hottest high-profile titles for the PS3. While the spotlight is on first-party games, either those already in the market like Heavenly Sword and Ratchet & Clank Future: Tools of Destruction or upcoming ones such as Uncharted: Drake’s Fortune and Gran Turismo 5 Prologue, third-party titles are expected to join the mix. Dille went as far as saying Konami's Metal Gear Solid 4: Guns of the Patriots is the "mother of all exclusives."

When all is said and done, probably just like you, we simply want to see Sony's explosive offering for this holiday season. Without further ado, here's the TV spot "Universe of Entertainment."

 

Find "Only On" at the full article!

With Sony Computer Entertainment's SingStar for the PlayStation 3 being prepared for a December launch in Europe, we imagine the gamers over in North America are wondering when they'll get a chance at the spotlight (and mic). According to Sony Computer Entertainment America's (SCEA) Peter Dille, the company had yet to confirm an exact release for SingStar's U.S. release.

Dille further noted that the game would be coming out next year, shortly after the game's Europe debut. As to the reasons for the delay, Dille explained that it was not due to hardware problems, but rather, SingStar was getting delayed due to licensing problems. As Dille told 1up during an interview:

Yeah, it's not a technology issue at all. It'll be a disc-based product and that'll be a great experience in and of itself, but obviously we're equally if not more excited to deliver content via the PlayStation Network and have consumers experience new songs that way. We want to make sure we get it right and consumers get that full experience. I don't think we'll be talking about a huge delay, but it's something we had to push back a little bit.

We'll let you know if any more details for SingStar's U.S. release date is announced.

After playing guessing games with video game consumers, Sony Computer Entertainment America finally confirmed that the 40GB PlayStation 3 model will be made available in the region as well. It will ship on November 2 and will cost US$ 399.99. Aside from losing some features, the said SKU will also sport no backwards compatibility.

In a recent interview, SCEA Senior VP for Marketing and PlayStation Network Peter Dille said that they planned all along that the 40GB PS3 model will come to the States close to the price reduction schedule of the 80GB PS3 models to give consumers more choices.

The said PS3 price reduction involves a US$ 100 price cut. When pressed about the issue of backwards compatibility, Dille answered:

Again, we know from our research that backwards compatibility is more important to some people than others. In practice, once you get the PS3 home, the ability to play games in high-definition is more what they are interested in than their back catalog of PS2 games.

The backwards compatibility feature has been disabled by removing the graphics synthesizer chip in the PS3 that in turn, made it possible to lower the units' cost. Another option that Sony could have taken is the elimination of the PS3's WiFi feature. Peter Dille shared some light on why they didn't choose to take this path:

We'll be rolling out more and more features that take advantage of the connectivity between the PSP and the PS3, and Wi-Fi is really essential to that experience. We've got some cool things you can do today with Wi-Fi, but there are also a lot more on the horizon that will help people understand why we left Wi-Fi in.