Sony has lofty goals for this fiscal year. Banking on the recent success of the PS3 Slim and the round of PS3 price cuts, Sony executive vice president Kaz Hirai has revealed that they plan to hit 13 million PS3s sold worldwide in FY09. They also expect the PlayStation Network to pull in revenues roughly thrice the profits they made last year. More after the jump.

With Firmware 3.10 officially out, Sony can now get your direct report if in case your PS3 encounters some major errors, say, like unwarranted freezes. Read about their new reporting system after the jump.

It is inevitable, visual technology will soon go down the path of 3D. Sony's PlayStation 3 isn't any different from others who are looking at 3D, and soon enough, we just might find ourselves looking at a PS3 with 3D.

Atlus has released a launch trailer for 3D Dot Game Heroes, From Software's digital ode to old-school 8-bit gaming. Check it out and get to know the Kingdom of Dotnia, where people are still getting used to the concept of existing in 3D.

That's not a typo on the title, you read that right. "New" and "PS2" can still be used in the same sentence, without being a smart-ass. The PS3 has just turned three, and its nine-year-old older brother is still making progress - believe it or not, Sony has just officially launched the PlayStation 2 in Brazil.

A lot of eyes were on Sony at the Media Investor Conference quite recently, where the company revealed their plans of world domination increasing profit in 2010. The interwebs got an unpleasant jolt of "WTF?!" yesterday when they spotted a line that read "new revenue stream from subscription" under PSN in the Sony presentation. SCE head Kaz Hirai quickly moves to soothe the angry mob, saying that the current PlayStation Network services will remain free.

It has been the talk among video buffs for quite a while now, and it's all very real. For Sony, full HD is a thing of the past. They're now aiming to set the bar even higher by upgrading PS3 systems for full 3D support.

Now that the PS3 has turned three years old, Sony has something big to celebrate with. Heads up, Sony has now confirmed that FW 3.10 will be going live today, after being announced only two days ago. Now that's fast. By tomorrow, your Facebook news feed will be jam-packed with download news and Trophy-whoring.

*UPDATE* It's now live.

Now that the new line of PS3s have lost the support for installing Linux, Sony must've felt the need to provide an upgrade for its built-in browser. Hot and fresh out of the rumor mill: Sony is in talks with Mozilla about adding Firefox support for the PS3.

Just because last week saw some big releases doesn't mean there's nothing left to look forward to in the near future. Up next on the queue is Battlefield: Bad Company 2, the beta of which launches tomorrow. DICE any Sony are giving away beta codes for the affair, so tune in if you want a piece of that action.