A study conducted by Frank N. Magid Associates found that gamers are willing to welcome in-game ad exposure in exchange for price cuts in games. If it means seeing a Starbucks shop on every block around GTA if they'd sell the game for half the price, why not?

Some of you may remember when McDonald's UK CEO Steve Easterbrook took a stab at the video game biz last week, relating it to child obesity.

Daily Star writer Paul Vale had a snappy comeback to the McDonald's bigwig saying that the fast food franchise should look at itself first. Read more about this in the full article after the jump!

All-Star Weekend is over (anybody else shoot Coke out of their noses when Shaq did the crossover and the fadeaway?), but that doesn't mean the mad b-ball action's gone for good. The race is still on for the playoffs, and with NBA Street Homecourt out in stores now, you can do some shaking and baking of your own all in the comfort of your favorite chair. Check out the screenshots below for a peek at the game.

EASports' NBA Street Homecourt comes into town featuring a new Trick Remixer that's hyped to redefine the term "shake 'n' bake." The females of the species also get some representation, with six WNBA stars ready to break your ankles. It's also got 3-on-3 streetball, a whole slew of available homecourts, and boasts 1080p visuals.

Check out more screens by clicking on "Full article"!

Buy: [NBA Street Homecourt (Xbox 360)]

Buy: [NBA Street Homecourt (PS3)]

Over at Smarthouse, they've written an interesting article on sodas and how it affects gamers. It's funny how that works though, since the information they've put in is applicable to most soda-drinkers.

The strangest thing about this article is how soda is presented much like a drug. While specifically mentioning Coke and how there used to be cocaine in it a very long time ago, they may have taken the angle a bit too far, even while trying to explain the problems with having too much sugar in your system. That being said, the article is insightful for showing what happens in one hour after grabbing that soda, but also makes it somewhat alarmist.

For instance, they mention that you take in your daily recommended allowance of sugar within the first ten minutes of drinking that one soda. "You don't immediately vomit from the overwhelming sweetness," the article continues, "because phosphoric acid cuts the flavor allowing you to keep it down."

Even more interesting here is their description at the forty-minute mark:

Caffeine absorption is complete. Your pupils dialate (sic), your blood pressure rises, as a response your livers dumps more sugar into your bloodstream. The adenosine receptors in your brain are now blocked preventing drowsiness.

So, are gamers taking drugs? Maybe, but then so is everyone else as far as this article is concerned. The sugar and caffeine crash they talk about here should happen to almost anyone who drinks a soda, but is probably more noticeable in people whose butts are parked around a PC or console, such as ourselves.

Still, it kind of explains why some gamers fall asleep during those eight-hour raids through Molten Core and still don't mind having gaming marathons. Maybe we should get more exercise besides DDR. What do you think?