It's no secret that FIFA '08 (PC, PS2, PS3, Xbox 360, DS, PSP, Wii) is one of the more popular games around. This game hit the one million sales mark in the UK in just nine weeks after its release. Obviously, Electronic Arts is very happy with the sales of their soccer game, none more so than the company's UK marketing manager Dan Holman.

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Electronic Arts, holder of the FIFA franchise across multiple platforms, recently claimed victory over Konami in their annual duke-out pitting FIFA titles against those of Pro Evolution Soccer. FIFA 08 (for the PC, Xbox 360, PlayStation 3, Wii) is Electronic Arts newest title in the franchise and will go head to head against Konami's Pro Evolution Soccer 7 next season.

Dan Holman, marketing manager of EA, told MCV, "I'm happy to say that we're comfortably on top in the whole FIFA vs Pro Evolution Soccer battle." He added that the market share has been increasing over the past three years, which suggests that more and more gamers are turning toward the FIFA brand.

"We've sold 1.7 million copies of the last FIFA and Pro Evo is lagging behind on just over a million," said Holman. He also mentioned that EA will be able to bring more people to rally behind the FIFA name, including football fans of the non-gaming persuasion.