We've all heard debates about the feasibility and value of a "One Console Future"  where all gaming takes place on a single platform. Silicon Knights President Dennis Dyack and EA executive Gerhard Florin were the last two big names to express support for the idea, and this blogger wants to share some thoughts. I love Fight Night Round 3 and I'm excited about Too Human, but I'd have to disagree with the two bosses on this one.

There's been plenty of talk coming from the movers and shakers of the gaming business about a possible "One Console Future" where one universal platform would apply, and all developers would be placed on the same playing field as far as gaming consoles are concerned.

Electronic Arts executive Gerhard Florin and Silicon Knights President Dennis Dyack were both quoted expressing their favor for the idea, with Dyack implying that the One Console Future is imminent and "everyone would win" in such a scenario. Not everyone, however, was convinced.

Ben Hoyt, a producer at game tools company Emergent, had a particularly different take on the subject. He says that both Florin and Dyack failed to consider some basic realities of the industry.

Hoyt argues that "Florin's vision of a 'box...made in China with a hard drive, a wi-fi connection, and a games engine inside,' conjures eerie images of the aptly-named Phantom Game Console" and "fails to address fundamental technical realities relating to local versus server-based games. Nor does he address the exciting diversification of gameplay experiences enabled by today's variety of gaming hardware options."

Moving on to Dyack's case, there are two points that Hoyt strongly disagrees with. First is Dyack's belief that the competition of today's gaming platforms create an "unhealthy" industry; second is his assertion where he described a one-console industry as a place where "everyone would win."

"I'm afraid that I fail to see how, in a world where our industry is dominated by a single, monopolistic, console manufacturer, 'everyone would win,'" says Hoyt. He went on to raise some points:

What incentive would this console manufacturer have to fund AAA exclusive titles when all titles would be exclusives? Why would they launch new hardware at a loss when anyone who wanted to play console video games would be forced to purchase one of their systems? How much would they charge independent publishers and developers for the right to release games on their platform?

He continues "perhaps most importantly, what incentive would this monolithic industry entity have to absorb the cost of releasing exciting new hardware configurations every five years? Why not 10? Or never?"

"Finally, I ask him to explain how his vision for a 'unified platform' game industry would avoid the classic, Econ 101, pitfalls of a monopoly, in which the only 'winner' is the monopolist," concludes Hoyt.

GamesIndustry.biz says they're waiting for a Dyack response to Hoyt's rebuttals. If he does answer, we'll update you in a hurry. For now, let's hear what you think about a "one console future."

Looks like Electronic Arts isn't just about going global. EA Executive VP Gerhard Florin commented to BBC that within 15 years, the game industry will see only one platform in the market. It's an interesting notion and not exactly an uncommon one.

The idea isn't a "one console to rule them all" bit but more of a convergence of technologies, a single platform that can sustain the demands of the consumer as well as bring the best out from all the worlds. Coming from a developer's point of view, the idea is that programming would be easier:

We want an open, standard platform which is much easier than having five which are not compatible. [...] You don't need an Xbox 360, PS3 or Wii - the consumer won't even realize the platform it is being played on.

Screen Digest analyst Nick Parker believes that it's not about one console rising above all the others: rather a console that can provide channels for the publishers - Microsoft, Sony and Nintendo - to deliver their games. This prevents a monopoly of distribution of games, if not hardware.

However, Florin believes that hardware will basically boil down to game-centric PCs. The current participants of the console wars - the PlayStation 3, the Xbox 360 and the Wii - are just a step away from it themselves. If that's the case for future consoles, then even hardware isn't a monopoly, much like how all the parts of a PC isn't dependent on one company.

With all the consoles striving for technology convergence - developing the boxes to become a media hub and not just a gaming console - it's not really a strange idea to imagine that a convergence of console tech is the next step. Perhaps the logical, inevitable step.

In a recent report we covered, Electronic Arts' Gerhard Florin mentioned that the industry is now focusing on better storytelling and emotion in gaming. This was due to the fact that the processing power and graphics capabilities of consoles and PCs have advanced so far and so quickly that developers no longer have to worry about the appearance of their games and just focus on delivering "entertainment value." He added:

Everybody gets carried away with the technology. When the technology gets more usable ... then the story tellers get more to the forefront. My hope is, but I can't tell you when it will be, that we reach the peak in perfection so that the consumer doesn't see the difference in technology anymore -- then it is a pure race for entertainment.

 

But is the industry really gearing up to duel in the creativity side? We know that Electronic Arts had mentioned a long while back about stepping off the "franchise spam" business model and delivering new ideas and concepts, but forgive us if we cannot buy into that. Aside from a few games, hardly any other titles have pushed the creativity envelope recently - or is that already their best?

Click on Full Article to learn more about the industry's strides into reviving the "Great Game."

A lengthy report by Reuters covered a speech session with Electronic Arts' international publishing head Gerhard Florin, where he was quoted as saying, "I believe the biggest fight will be in Europe." Electronic Arts sees an "entertainment race" as a prime factor for determining if the battle over consoles, computers, and mobile phones ends in victory or tragedy.

And Florin believes the greatest chapters of the battle will be written in Europe. "Whoever wins the hardware war in Europe, most likely will be the overall winner," Florin said, pointing out the current war waged by Sony, Microsoft and Nintendo over the region.

But more importantly, Florin expounded the realities of advancing technology and delivering entertainment value over at the Reuters Technology, Media, and Telecoms summit held in Paris recently. While he noted that mobile and cell phone users may not be interested in superior technology and graphics, he also mentioned that the industry was now turning its head to the quality of story telling and delivering emotion in games.

Sony's shiny, sleek black console should pay for itself in two years' time, Electronic Arts' head honcho Gerhard Florin reassured players in an interview with GamesIndustry.biz.

"Look at the price in two years' time, and then you can say whether it's too high," says Florin.

"Whether it's too high or not the consumer has to decide, but I don't think for the first year the price will be a problem which holds anything back."

It's just not the PS3 that EA's keeping a watchful eye on, though. "I wouldn't make any judgements within the next two years," the EA boss comments. "The first two years will clearly be an open race, everybody will do very well. I believe all three [consoles] are worth supporting in different ways."

When asked about EA's future strategy regarding support for all three contenders, Florin had this to say:

"Something like Harry Potter is a very clear candidate to lead on the Wii. Shooters like Medal of Honor, Black, we will clearly concentrate on PlayStation 3 because we need Cell processor power. Then we've got more strategic, online-orientated games that we concentrate more on 360. "

You can get the full interview by clicking on the read link below.

Electronic Arts is cooking up another new venture, and this time they've enlisted the help of TV company Endemol to develop Virtual Me, a new digital entertainment concept that "bridges the divide between traditional TV and videogames."

This online offering will let users create their own avatars - or "astonishingly lifelike cyber-clones," according to a press statement - which they can use to meet, compete, and socialize with other gamers. Users can also join virtual versions of Endemol's TV series such as Deal or No Deal and Fear Factor using their avatars.

"With Virtual Me we are at the forefront of a new, hybrid form of entertainment that takes gaming beyond the console," said EA International boss Gerhard Florin. "Endemol is a great partner to help us bring together the best of TV and video games for an offering that can appeal to mass market audiences and change the face of entertainment."

Virtual Me is slated to debut alongside the new Big Brother series which is coming to British TV screens this summer. A website is also in the works.

Everybody's up and about with the impending launch of the much-awaited PlayStation 3 in Europe and other PAL territories. Parties then, ought to be no problem, as we're sure there's gonna be a whole bunch of them in celebration for Sony's next-gen's arrival. And celebration is what we have for you today.

This one is from Electronic Arts, and they're out to give you a splendidly rockin' time for the PS3's launch. What they have in store for you are six titles that are sure to "usher in a world of next-generation gaming experiences" on your PS3. Says Gerhard Florin, EA's Executive Vice President and GM for International Publishing,

With the arrival of the PS3 in Europe and other PAL territories, the industry is turning the corner to the next-generation of interactive entertainment. From this point forward, it's all about amazing our customers with the best, all-new and innovative gaming experiences.

 
That is why, starting tomorrow, March 23, EA will be serving up to you gamers the following titles that will be launching alongside the PlayStation 3:

Def Jam Icon
The Godfather: The Don's Edition
Need For Speed: Carbon
NBA Street Homecourt
Fight Night Round 3
Tiger Woods PGA Tour 07

So get out there and have a blast -- finally.