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Posted Jun 10, 2009 at 08:48PM by Mabie A. Listed in: Blu-Ray, News Tags: Hideo Kojima, Sony, Kazuo Hirai
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Blu-ray on PS3 - Image 1They had to go and bite the bullet, explained Sony boss Kazuo Hirai in regards to their Blu-ray choice. Simply put,  it appears that they had "no other choice" but to have Blu-ray into the PS3. But there's more than meets the eye. Find out how Hideo Kojima fits in the equation.

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Posted May 30, 2009 at 06:28PM by Mabie A. Listed in: News Tags: Sony, Kazuo Hirai
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Ladder - Image 1It's been a pretty tough year (make that three, actually) as Sony Corp. continues to struggle to get out of the red zone, with its profits for the game division plunging deeper. But newly appointed CEO for game and network businesses, Kazuo Hirai, is adamant that they will be able to bring back the  division to some good, old, crispy profit.

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Posted Mar 01, 2009 at 02:33PM by Isaac C. Listed in: News Tags: walkman, Sony, Kazuo Hirai, VAIO, Howard Stringer, PlayStation Network
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Stringer becomes Sony president - Image 1Howard Stringer has taken up the title of President to add to his already long list of titles, and under his reign Sony will be undergoing a major organizational change. The PlayStation group included.

Details after the link.

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Posted Jan 21, 2009 at 04:39PM by Karl B. Listed in: Opinions & Analysis Tags: Microsoft, Sony, Kazuo Hirai, Michael Pachter, Aaron Greenberg
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Michael Pachter - Image 1After all the fighting words Kaz Hirai and Aaron Greenberg slung at each other's console offerings, here comes Michael Pachter to the rescue! Well no, not really, but seeing as how he's never been one to shy away from a chance to get himself heard, he's thrown his own two cents in on the issue.

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Posted Jan 21, 2009 at 07:44AM by Isaac C. Listed in: Opinions & Analysis Tags: Microsoft, Sony, Kazuo Hirai, Aaron Greenberg, NPD
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Aaron Greenberg Responds To Statements Made By Kaz Hirai - Image 1It just never ends. Sony's Kazuo Hirai recently threw some mud Microsoft's way when he said that the Xbox 360 had "no longevity," and that the PS3 will have a higher install base by the end of its life cycle. Aaron Greenberg, Microsoft's fanboy spokesperson Xbox Product Management Director, has a few things to say about that.

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Posted Jan 20, 2009 at 08:55AM by Gino D. Listed in: Opinions & Analysis Tags: Microsoft, Sony, Nintendo, Kazuo Hirai
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Kaz Hirai Ridge Racerrrrr - Image 1From the Kaz man: "It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity."

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Posted Oct 15, 2008 at 12:17PM by Isaac C. Listed in: Interviews Tags: Sony, Kazuo Hirai
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Kaz Hirai - The main premise of the PS3 is video games - Image 1This feels like a case of identity crisis. The PlayStation 3 has been marketed so much as a Blu-ray player and home entertainment hub that Sony Computer Entertainment head Kaz Hirai had to reaffirm that "the main premise of the PS3 is video games." No, really?

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Posted Oct 13, 2008 at 06:58PM by Karl B. Listed in: Interviews, News Tags: Christmas, Sony, Kazuo Hirai, Financial Times, LittleBigPlanet
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Kazuo Hirai - Image 1Sony has stated before that they won't be giving their PlayStation 3 console a price cut, but president Kazuo Hirai has expressed confidence that the console will still hold its own against its lower-priced rivals. More from Kaz after the jump.

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Posted Sep 16, 2008 at 08:13PM by Mabie A. Listed in: Interviews Tags: Japan, Sony, Kazuo Hirai
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Kazuo Hirai - Image 1If you had the chance to go back and do things differently, what would it be? Kaz Hirai answers this question in his interview with EDGE, and reveals that he would probably have been a bit more prudent with the marketing strategy of the PlayStation 3.

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Posted Jul 21, 2008 at 06:54PM by Mabie A. Listed in: News Tags: Sony, PS2, Kazuo Hirai
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Sibling rivalry - Image 1There's no better competition than with yourself. Kaz Hirai recognizes the virtue in pushing challenges for oneself more, and so they're doing just that with their new set goal for the PS3. What's this new goal? Exceed PS2's lifetime sales. Now we all know that's a whole lot, right?

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