There's no better competition than with yourself. Kaz Hirai recognizes the virtue in pushing challenges for oneself more, and so they're doing just that with their new set goal for the PS3. What's this new goal? Exceed PS2's lifetime sales. Now we all know that's a whole lot, right?

Kaz Hirai, Sony Computer Entertainment's CEO and president, recently reassured owners of a 40GB PS3 that they still have a "very powerful machine." This was made In light of Sony Europe's recent announcement of an 80GB PS3 that'll replace the 40GB model in the region.

Sony Entertainment's head honcho Kazuo Hirai made huge waves (tsunamis!) a few days ago when he finally unveiled details of the video download service for the PlayStation 3. Unfortunately, word is that Hollywood studios still aren't in on Kaz's plans. Story in the full article.

Since late last year, all PlayStation3 units coming off the manufacturing line sport the more efficient 65nm Cell chip. Now Kazuo Hirai himself has confirmed that by this Fall, the RSX graphics chip will switch over to 65nm as well. More in the full article.

"Vegeta! What does the scouter say about his power level?!" ... "It's over nine thousaaand!" (Over nine thousaaand! Over nine thousa-) *ahem* Well, actually, Solid Snake's power level is waaay over nine thousand. In fact, the Kaz man himself has confirmed that they've shipped a total of three million units of Metal Gear Solid 4 worldwide! Three million?! Why, that's more than Vegeta, Nappa, and Goku can handle, combined!

Earlier today, Sony exec Kaz Hirai announced the advent of a new service for the PlayStation 3, dubbed Life with PlayStation. Similar to some other services on the Wii, Life with PlayStation will launch with news and weather information channels, but will expand to other services in the future. Learn more about it after the jump!

Microsoft has been shelling out big bucks to keep some exclusive games, and where possible, even exclusive content. Now many would argue that Sony's game division, being the same one that kept Sony afloat during the golden age of the PlayStation 2, could do the same if it wanted. But what is the consumer electronics giants' thoughts on the idea? Sony Computer Entertainment president, CEO, and PlayStation boss Kazuo Hirai comes to the rescue. Get his thoughts at the full story.

Sony Computer Entertainment has sent word that they've selected Shuhei Yoshida as their new World Wide Studios president. Yoshida will be replacement Phil Harrison, who left the company last February. Details regarding this announcement are in the full article.

Always looking at the bigger picture, Sony Computer Entertainment's president Kaz Hirai believes competing platform holders aren't the real threats to the business. "Our competition is not Microsoft or Nintendo," he said during the PlayStation Day. Head over to the full article to learn more.

Okay, so we may be a bit jealous at those lucky few who are participating in the PlayStation Home Closed Beta test as of this moment. But you might not have to burn green with envy for too long, because Sony's just announced that they're in need of more testers and you could be next. /better yet, SCE says that the Open Beta of PlayStation Home is coming real soon. More at the full story.