Sega and New Line Cinema are pulling all the stops in promoting their upcoming cooperative effort The Golden Compass which debuts in cinemas and game systems this December. The Japanese game publisher says that they're hoping to succeed to the degree that The Lord of the Rings franchise did in both the movie and video game markets. Based on the book Northern Lights, this film tells the story of a girl named Lyra who sets out on a journey with her Daemon Pentalaimon.