Crave Entertainment's getting into the bull-riding scene, it seems, as it just announced the development of a bull-riding game for multiple, though currently unnamed, platforms.

According to IGN, this bull-riding title is being developed in association with Professional Bull Riders, Inc. (PBR), perhaps to keep the authenticity of the game intact, as well as add some celebrity riders to the game itself.

Said Sean Gleason, CMO of PBR,

Crave has spent a lot of time getting to know the intricacies of the PBR brand and the sport of bull riding and they get it! We are looking forward to working with their creative team to translate the adrenaline rush and action inherent in our sport to the major console platforms.

We'd add a tidbit here about Crave grabbing the bull by the horns, but we're pretty sure you'd just think that's a load of... well, you know. Expect the game to come out sometime during fall 2008.