On the results of a psychological test run by Anderson Analytics, the company stated findings like:

"there were significant differences between boys who saw Playstation images and Xbox images. Boys who saw Xbox pictures were higher on power motivation than boys who saw Playstation images.

Boys in the Xbox group also scored higher on self-confidence than participants in the Playstation group. In addition to these differences between Playstation and Xbox, the images of these game consoles affected boys in different ways.

For boys in the Xbox group seeing the ad increased levels of distrust. This increase was not seen in the Playstation group."

Anderson Analytics is a Stamford, Connecticut-based, full service market research consultancy that combines new technologies with traditional marketing research techniques. Their study on brand names' effects on it's consumers was conducted via text mining software to gauge the subconscious response to brands like Xbox and PlayStation.

The results are astonishing, even shocking as the company gave sharp contrasts of one brand's users against another brand users. The study's participants consists of male and female respondents but the number of participant and their ages are unclear.

And on this corner, storing 25 gigs, the BBBBBlllluuuu-rrrrrrrrrrrrrayyy Disc!
To my right, storing 15 gigabytes, is the HD-DVDDD!
(applause)
Let's get rrrrreaady to rrrrrummmmbbbbllle!

It seems that the HD-DVD is more than ready to fight, with its VC1 compression better than the Blu-ray's MPEG2/AVC scheme. It boasts of less polarization and posterization of images, but with its single-layer HD-15 disc, will it be able to emerge as the winner?

According to Peter M. Bracke, it seems so. His reviews on the Blu-ray and HD-DVD show that the Blu-ray has a narrower aspect ratio (the images were cropped on the side), darker colors, slower menu access, and as mentioned earlier, has more posterized images and polarized backgrounds. It also makes use of Dolby Digital, which is a step lower than HD-DVD's Dolby Digital Plus. However, the Blu-ray boots faster and has bigger storage capacity than the HD-DVD.

The HD-DVD on the other hand, has a slight brightness shift, also has posterization but not as severe as Blu-ray's, and has better sound quality than the Blu-ray due to the Dolby Digital Plus.

Bracke adds that both have sharp images and vibrant colors. Grainy images aren't a problem for both discs as well. But it seems that Bracke's conclusion tilts more into HD DVD's favor. However, it's just from his point of view. We could expect more improvements on both discs in the future, so this isn't a closed case just yet. Read the entire comparison between the HD-DVD and the Blu-Ray and tell us about your take on this.

Ryu vs Liu Kang

The second match in our ongoing series, "The Great Videogame Versus", pits the might of the foremost characters in two of the most influential fighting games against each other. We hope you'll join us in finding out who emerges victorious!

Read the full article after the jump!